The steps :
1. Visual references and art styles are discussed and shortlisted.
2. Game concepts are sketched out and discussed internally and with the client
3. Final Game concepts are converted into finished art to freeze the look.
4. Production of assets in 2D or 3D are taken up as per the game requirement.
5. Game artists, illustrators and animators work on the creating the game assets - environments, characters and objects as required for the game.
6. Usability being as important as UI, we create usability demos that are shared with the target group.